Portfolio
Daria Egorova
100% involvement in projects and high standards of work are my basic principles
AREA MARKETING:
Dealers marketing
Dealers marketing
Support of all dealer network activities
Approving of special projects
Integrations & co-promo
More 30 cities of Russia:
Ural / South / Northwest regions
Period: July'19 - till now
Approving of special projects
Integrations & co-promo
More 30 cities of Russia:
Ural / South / Northwest regions
Period: July'19 - till now
2020: SMM analytics, Targeting, Reputation Management
Target Audience
SMM Brand Strategy
Monitoring of mentions
Competitors review
Period: July'19 - till now
SMM Brand Strategy
Monitoring of mentions
Competitors review
Period: July'19 - till now
2019: Event management:
Grand openings of Dealer showrooms
Mitsubishi Motors Russia
Grand openings of Dealer showrooms
Mitsubishi Motors Russia
Project coordination
Event program
Support of press conference
Presentation of a new car model
Project preparation period: 1 month
2019: Online classes "Social Media" for Dealers
Preparation of materials & education tests
Project period: 1 month
Project period: 1 month
2019-2020: Master Classes for RUDN University
Russian University of Friendship of Peoples
Themes:
"Business communication"
"Instagram Business & Targeting"
"Marketing management"
"Digital marketing tools" - NEW!
Period: April'19 - current time
Themes:
"Business communication"
"Instagram Business & Targeting"
"Marketing management"
"Digital marketing tools" - NEW!
Period: April'19 - current time
2019: Grand Opening in the biggest Moscow Shopping Mall
Cosmetic shop in SALARIEVO MALL
Design project approval
Suppliers tendering
Project preparation period: 3 months
Design project approval
Suppliers tendering
Project preparation period: 3 months
2018: Co-promo on local Charity foundation event
Approval of sponsorship Agreement
Point of sale organziation (cosmetics)
Project preparation period: 1 month
Point of sale organziation (cosmetics)
Project preparation period: 1 month
2014-2017: Marketing activities on football matches UEFA Champions League
Organization of activities (Russia, Belarus, Ukraine, Kazakhstan)
Social Media contests
Bloggers & journalists
Project preparation period: 1 month (games on a regular basis)
Social Media contests
Bloggers & journalists
Project preparation period: 1 month (games on a regular basis)
2017: Champions Cup of Spartak-
Moscow Football Club
Moscow Football Club
Nissan cars provision for parade needs
Negotiations with FC Spartak & Match TV
Brand integration in festival
Branding
Cars display
Autograph-session
Project preparation period: 1 month
Negotiations with FC Spartak & Match TV
Brand integration in festival
Branding
Cars display
Autograph-session
Project preparation period: 1 month
May 2017: FC Spartak Award Ceremony
Ticketing
Nissan partners invitations
Management participation in award ceremony
Champion t-shirt and other souvenir goods order
Project preparation period: 1 month
Nissan partners invitations
Management participation in award ceremony
Champion t-shirt and other souvenir goods order
Project preparation period: 1 month
2017: Children Football Academy
Nissan children tournament preparation in Kirov city
Announcement and media relations with local press
Invitation of famous football coaches (FC Zenit Academy)
Competitive selections carrying
Project preparation period: 2 months
Announcement and media relations with local press
Invitation of famous football coaches (FC Zenit Academy)
Competitive selections carrying
Project preparation period: 2 months
2017: Mongolian rally on an electric car
Coordination of traveller Chris Ramsey on Nissan Leaf
Visas & logistics support
Route: 16000 kilometers (from United Kingdom to Mongolia)
Car battery capacity: 250 km
Trip duration: 1 month
Visas & logistics support
Route: 16000 kilometers (from United Kingdom to Mongolia)
Car battery capacity: 250 km
Trip duration: 1 month
2017: UEFA Champions League Final Game
Cardiff, Wales
Cardiff, Wales
Sponsorship activities Nissan | UCL
Preparation of marketing campaign Road To Cardiff
Ordering & distributions of tickets
Project preparation period: 4 months
Match "Juventus" - "Real Madrid" (1:4)
Preparation of marketing campaign Road To Cardiff
Ordering & distributions of tickets
Project preparation period: 4 months
Match "Juventus" - "Real Madrid" (1:4)
2017: Ambassador shooting for Nissan
(FC Spartak-Moscow football player)
(FC Spartak-Moscow football player)
Negotiations with Football Club
Scenario approving
Nissan GT-R - car preparation
Scenario approving
Nissan GT-R - car preparation
2016: Competitive kids selections in Russia Regions
Cities: Krasnoyarsk and Nizhny Novgorod
Negotiations with FC Zenit
Coordination of kids selection preparation in Russian regions
Winners trip to St.Petersburg arrangement
Project preparation period: 2 months
Negotiations with FC Zenit
Coordination of kids selection preparation in Russian regions
Winners trip to St.Petersburg arrangement
Project preparation period: 2 months
2016: UEFA Super Cup
Trondheim, Norway
Trondheim, Norway
Motivational trip organization
Coordination of bloggers & Nissan business partners
Hotel & flights booking, visas support
Tickets order & distribution / Accreditation list
Project preparation period: 2 months
Game "Real Madrid" - "Sevilla" (3:2)
Coordination of bloggers & Nissan business partners
Hotel & flights booking, visas support
Tickets order & distribution / Accreditation list
Project preparation period: 2 months
Game "Real Madrid" - "Sevilla" (3:2)
2016: UEFA Champions League Final Game
Milan, Italy
Milan, Italy
Work in cooperation with Nissan marketing team
Big ad campaign for Nissan | UCL sponsorhsip support
Contests in social media, special project with TOP bloggers
Trip preparation (visa, hotels & flights coordination)
Project preparation period: 4 months
Game "Real Madrid" - "Atletico Madrid" (1:1) (5:3)
Big ad campaign for Nissan | UCL sponsorhsip support
Contests in social media, special project with TOP bloggers
Trip preparation (visa, hotels & flights coordination)
Project preparation period: 4 months
Game "Real Madrid" - "Atletico Madrid" (1:1) (5:3)
2016: Photo session Nissan & FC Zenit
Concept development
Arrangement and negotiations with FC Zenit
Logistics and cars preparation
Post-production
Arrangement and negotiations with FC Zenit
Logistics and cars preparation
Post-production
2016: Photo session Nissan & FC Spartak
Planning and arrangement
Confirmation of top players and coach participation
Logistics and cars preparation
Production
Confirmation of top players and coach participation
Logistics and cars preparation
Production
2016: FC Zenit at the Nissan Plant
Viral video about 250 000 cars production on St.Petersburgs' plant
More than 1 000 000 views
Negotiations with FC Zenit
After release project coordination (distribution on social media)
More than 1 000 000 views
Negotiations with FC Zenit
After release project coordination (distribution on social media)
2015: UEFA Super Cup
Tbilisi, Georgia
Tbilisi, Georgia
Motivational trip organization
Hotel & transfer booking
Tickets ordering & discribution
Project preparation period: 2 months
Game "Barcelona" - "Sevilia" (5:4)
Hotel & transfer booking
Tickets ordering & discribution
Project preparation period: 2 months
Game "Barcelona" - "Sevilia" (5:4)
2015: Vkontakte Fest
St.Petersburg
St.Petersburg
Nissan sponsorship integration
Negotiations with fest organizers
Special branded sponsorship zone organization
Autograph session with football players
Project preparation period: 2 months
Negotiations with fest organizers
Special branded sponsorship zone organization
Autograph session with football players
Project preparation period: 2 months
2015: FC Zenit Award Ceremony
Cooperation with Nissan marketing team
Approval of event scenario
Car preparation for parade
Branding of golden champion bus
Project preparation period: 1 month
Approval of event scenario
Car preparation for parade
Branding of golden champion bus
Project preparation period: 1 month
2015: UEFA Champions League Final Game
Berlin, Germany
Berlin, Germany
Cooperation with Nissan marketing team
Preparation of ad campaign Road To Berlin
Tickets order & distribution
Game "Juventus" - "Barcelona" (1:3)
Preparation of ad campaign Road To Berlin
Tickets order & distribution
Game "Juventus" - "Barcelona" (1:3)
2015: Key passing ceremony to FC Zenit
Cooperation with Nissan PR team
Event preparation at the Nissan plant
Participation of coach and football players
Event preparation at the Nissan plant
Participation of coach and football players
2015: Sponsorship Game
Cooperation with Nissan marketing team
Presentation of new partnership with FC Zenit
Scenario approval
Negotiation with football club
Presentation of new partnership with FC Zenit
Scenario approval
Negotiation with football club
2014: Moscow Motor Show
Crocus Expo
Crocus Expo
Participation for Nissan brand
Cooperation with Nissan marketing team
Coordination of suppliers
Preparation of cars logistics & technical support
Tickets order & disctribution
Cooperation with Nissan marketing team
Coordination of suppliers
Preparation of cars logistics & technical support
Tickets order & disctribution
2012-2014: Continental Hockey League sponsorship
Coordination of sponsorship contract Chevrolet | Hockey League
Cooperation of Chevrolet dealership with Leagues' hockey clubs
Hockey arenas branding, cars display, promopersonnel
Tickets order & distribution
Cooperation of Chevrolet dealership with Leagues' hockey clubs
Hockey arenas branding, cars display, promopersonnel
Tickets order & distribution
2012: Moscow Motorshow in Crocus Expo
Participation for Chevrolet brand
Cooperation with Chevrolet marketing team
Coordination of suppliers & booth building
Preparation of cars logistics & technical support
Tickets order & disctribution
Project preparation period: 9 months
Cooperation with Chevrolet marketing team
Coordination of suppliers & booth building
Preparation of cars logistics & technical support
Tickets order & disctribution
Project preparation period: 9 months
2011: "Transformers" movies in Russia
Adoptation of global Chevrolet partnership
Social media contests
Special movie show in cinemas around all Russia
Tickets order & disctribution
Social media contests
Special movie show in cinemas around all Russia
Tickets order & disctribution
